Tuesday, 9 November 2010

Ask questions, Ask more questions, and then Ask some more questions

- Who said your logo had to be your name?
- Who said the business card or letterhead had to be standard sizes?
- Who said the letterhead had to be single sided?


The most important part of any design project is the initial negotiation/conversation with the client. Making assumptions instead of asking questions can lead your design response down a road unnecessarily. There's nothing more wonderful than discovering - after questioning - that you client is giving you some creative freedom to design something extraordinary.

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