Logorama

Logorama from Marc Altshuler - Human Music on Vimeo.
This award winning film featuring over 2500 logos (contemporary and historical) and mascots has been circulating a little while now, but if you haven't seen it before I think you will enjoy it. See if you can spot the Obey posters!

First Gap now My Space

First we had the Gap conspiracy theory (unveil a new dismal logo and withdraw it following online campaigns and tonnes of free publicity), now I can't help but wonder if myspace have done the same thing... no new logo on their site, no mention in the press or news section...

CoolBrands

Have a look at the CoolBrands website - apart from listing the top 500 UK brands, they detail the judging criteria:

1. Style
2. Innovation
3. Originality
4. Authenticity
5. Desirability
6. Uniqueness

Consider these in relation to your chosen logo to develop.