Showing posts with label research. Show all posts
Showing posts with label research. Show all posts

Friday, 5 November 2010

Inspiration

I've previously talked about my hoarding instinct - I keep beautiful images and quotes and refer to them for inspiration. Out of curiosity  I had a look today at how my hoard was developing - over 8500 images in just over a year. That equates to finding approximately 23 stunning things a day!

If you hadn't already gathered - I'm extremely picky - liking roughly 1 in 50 things that I see. So I've consumed a vast amount to build a hoard of this size. I find it no chore to digest massive amounts of visual information, it's a pleasure. Rather like the Victorian butterfly collector, I cherish rare beauties and pin them in my book to reflect on later.

I frequently revisit the hoard and delete anything that no longer 'speaks' to me. This is a natural evolution of my taste and eye. This analysis helps to identify trends in my collection: colour spectrums, light and shadow, atmosphere, nature, kawaii, minimalism etc.  

I hope that soon the right platform will exist for me to have my entire hoard in a cloud based archive (rather like delicious) where I can use my own taxonomy to tag the images. In the meantime I'll keep collecting and digitising my paper hoard...

Friday, 8 October 2010

CoolBrands

Have a look at the CoolBrands website - apart from listing the top 500 UK brands, they detail the judging criteria:

1. Style
2. Innovation
3. Originality
4. Authenticity
5. Desirability
6. Uniqueness

Consider these in relation to your chosen logo to develop.